Legal
Effective date: September 18, 2026
These Terms of Service (“Terms”) govern your use of the websites and services provided by Alces (“Alces,” “we,” “us”), including alces.app, app.alces.app and our AI visibility services (together, the “Services”). By engaging us or using the Services, you agree to these Terms.
Alces measures how AI assistants (such as ChatGPT, Gemini, Claude and Perplexity) answer buyer questions in a product category, identifies the sources those answers draw on, and does work intended to make a client brand more likely to be mentioned and recommended: producing content for the client’s own site, pitching editorial and review publications, participating transparently in online communities, and arranging creator reviews. We report the results monthly. The scope of a specific engagement is described in the proposal or order you accept.
What an AI assistant says is decided by its operator and changes without notice. We do not guarantee that your brand will be mentioned, recommended or ranked in any position by any assistant, nor any level of traffic, sales or revenue. We guarantee that the measurement described in your engagement is carried out as described, that the work is done, and that results are reported accurately, including when they are unfavourable. Examples, audits and projections are illustrative, not promises.
Where an engagement includes participation in forums, communities or social platforms, we do so transparently, identifying the brand relationship where the platform’s rules or applicable law require it, and we do not post fake reviews, fabricated testimonials or undisclosed endorsements. You agree not to ask us to, and we may decline or end work that would require it.
Foundation is a fixed-scope project billed in advance and non-refundable once work has begun. Program is billed monthly in advance with a minimum term stated in your order, after which it continues month to month and either party may end it effective at the end of the current billing period by giving notice. Fees already paid are non-refundable. Third-party costs you approve separately (such as advertising spend or creator fees) are yours and are not refundable by us.
The Services depend on third-party platforms and their APIs, including those operated by OpenAI, Google, Anthropic and Perplexity, and on publications, communities and creators we do not control. We are not responsible for their availability, policies, pricing or decisions, including a platform’s decision to change how it answers or what it cites.
You retain ownership of your trademarks, product information and any content we produce for your own properties under an engagement, once paid for. We retain ownership of our platform, software, methods, prompt libraries and measurement data, and may use aggregated, non-identifying data across clients to improve the Services and to publish category research.
Each party agrees to protect the other’s non-public information. Our collection and use of personal information is described in our Privacy Policy.
The Services are provided “as is” and “as available.” To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement.
To the maximum extent permitted by law, neither party will be liable for indirect, incidental, special, consequential or punitive damages, or lost profits or revenue. Our total liability arising out of the Services will not exceed the amounts you paid us in the three (3) months preceding the claim.
You agree to indemnify us against claims arising from the product information and claims you provide, your violation of applicable law, or your breach of these Terms.
Either party may end an engagement as described in section 4. We may suspend or terminate immediately if the Services are used unlawfully or in a way that creates risk for us or other clients. On termination we will hand over content and data that belong to you.
We may update these Terms from time to time. Material changes will be posted on this page with an updated effective date; continued use of the Services after changes take effect constitutes acceptance.
Questions about these Terms can be sent to hello@alces.app.